Human brains are structured to seek novelty. It is this that manifests as inquisitiveness and the creativity that makes for the diversity in scientific and cultural advances. This again is the trait that is exploited by the media, the advertising agencies, and the consumer industries in constantly changing the appearance of products to retain their appeal. So pervasive is this thirst for novelty
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Kalika Purana On Kalash In Hinduism – Symbol Of God
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